When a man seeks out the services of a fashion image consultant he begins a journey of self discovery.

“A man’s elegance stems from his knowledge of clothes, of how to wear, buy and care for them. It is this awareness that others notice about him: he is no self-aggrandising dandy but a man whose confidence is perfectly balanced by the beauty and suitability of the clothing he wears. We step back and  admire the eloquent nonchalance of one who knows the rules and has successfully and joyfully mastered them.” Richard Martin,Curator of the Costume Institute, Metropoliatan Museum of Art.

This journey will alter the way he thinks about himself and how he looks at clothes well into the future. The expert advice of a trained professional will make shopping easier and dressing for any occasion more successful. Many men are initially stunned by how much they don’t know and how much they have to learn because good grooming goes way beyond choosing a tie and buying a suit.

A fashion image consultation for men should include many things:

• Body Analysis. This allows a man to develop an awareness of his silhouette, vertical proportions and positive or negative features. This information determines the styles and lengths of garments that enhance and flatter him.
• Line, Design and Colour Principles. This is the theory that underpins so much of the art of good dressing.  Few people are trained in these principles and consequently make poor choices regularly when shopping for clothes.  If they have an instinctive notion that what they have bought isn’t flattering, they rarely know why and so consistently repeat the mistake.
• Garment Selection. Using the information gleaned from the body analysis, he should receive a comprehensive list of clothing styles that will help him look his best on any occasion.
• Accessory Knowledge. This is an invaluable element of the consultation because accessorising appropriately is very important to a man’s visual image. It is this aspect of a man’s wardrobe that enables him to express his individuality and style personality.
• Wardrobe Organisation. This part of the consultation trains the male in the art of pulling many disparate elements together to create a winning outfit. It is an essential skill for minimising duplication and maximising cost effectiveness.
• Style Personality. Every man has one, and it comes from his life’s experiences, vocation, education, life style, interests and physical attributes.

Many men may think that seeking the services of a fashion image consultant is an exercise in vanity and self aggrandisement.  And perhaps for a few it is. Clothes and personal grooming is only one facet of a man’s life, knowing how to maintain perspective and balance is essential. However, there is plenty to learn and much to be gained by investing in the services of a fashion image consultant.  After all, when a man knows that he looks good it raises his self esteem and self confidence. He will attract positive attention and positive people. He will dramatically increase his visual credibility and create opportunities in all areas of his life.